In 2004, fellow MIT graduate students Brian Halligan and Dharmesh Shah noticed a major shift in the way people shop and purchase products. Buyers didn’t want to be interrupted by ads, they wanted helpful information. In 2006, they founded HubSpot to help companies use that shift to grow better with inbound marketing.

Along the way, HubSpot expanded beyond marketing into a crafted, not cobbled suite of products that create the frictionless customer experience that buyers expect today.